User Acquisition Specialist
Казуалино ЕАД is a game development and publishing company, seeking a passionate candidate to support its marketing goals.
Fueled by games enjoyed by over a million players worldwide, our company is expanding rapidly and seeking new, talented individuals to join our dynamic team.
We are looking for a high-performing, results-oriented Web User Acquisition Specialist to join our Marketing team in Varna.
Our team is full of talents working on Business & Financial, Product and Marketing KPIs. It is a cross-functional team that connects with all business units (US, Europe, North and South America). Some are geeks, some are not, apply as you are, we’re a diversity-friendly team.
Overview:
We are looking for a Web User Acquisition Specialist with expertise in driving growth through search engine marketing (SEM) and display advertising. The ideal candidate will have a deep understanding of paid search (Google Ads, Bing) and display advertising platforms, with a strong focus on acquiring new users, optimizing ad performance, and achieving growth targets for desktop platforms.
I.Key Responsibilities:
● Campaign Management:
○ Plan, execute, and optimize user acquisition campaigns across search engines (Google, Bing) and display networks (Google Display Network, programmatic platforms).
○ Develop and manage paid acquisition strategies focused on driving quality traffic, sign-ups, and conversions.
○ Conduct thorough keyword research, targeting analysis, and competitor benchmarking.
○ Develop and test creative assets (ad copy, images, and video) tailored to target audience segments.
● Data Analysis and Optimization:
○ Continuously monitor and analyze campaign performance, using data to optimize bids, budgets, and targeting strategies.
○ Conduct A/B testing on ad copy, landing pages, and targeting parameters to maximize conversion rates and ROI.
○ Analyze user journey data to identify drop-off points and opportunities for conversion rate optimization (CRO).
● Budget Management:
○ Manage and allocate acquisition budgets across multiple channels and platforms to maximize ROI and efficiency.
○ Report on daily/weekly/monthly performance, staying within the allocated budget while ensuring cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) goals are met.
● Cross-Functional Collaboration:
○ Work closely with the product, analytics, and content teams to align acquisition efforts with broader marketing and product goals.
○ Collaborate with design and creative teams to create compelling, conversion-driven ad creatives and landing pages.
● Reporting & Strategy:
○ Generate detailed performance reports, presenting actionable insights and recommendations to senior management.
○ Stay up-to-date with the latest trends and technologies in user acquisition, SEM, display advertising, and analytics tools.
○ Identify new opportunities for growth through testing new platforms, ad formats, and audience segments.
II. Required Skills & Qualifications:
● Experience: 3-5 years of experience in user acquisition, with a strong focus on paid search and display advertising.
Technical Skills:
○ Proficiency in Google Ads, Bing Ads, and programmatic display platforms.
○ Familiarity with tracking, analytics, and optimization tools such as Google Analytics, Google Tag Manager, and third-party attribution tools.
○ Experience with A/B testing and landing page optimization.
○ Solid understanding of audience segmentation, retargeting, and geo-targeting strategies.
Analytical Skills: Strong ability to analyze campaign performance, identify trends, and optimize based on data insights.
● Communication: Excellent verbal and written communication skills, with the ability to present data-driven insights to non-technical stakeholders.
● Certifications: Google Ads Certification, Google Analytics Certification (preferred).
Nice-to-Have Qualifications:
● Experience in mobile app user acquisition and app store optimization (ASO).
● Knowledge of SEO best practices.
● Experience with content-driven campaigns and native advertising.
Soft Skills:
● Strategic Thinker: Ability to think creatively and strategically in the user acquisition space.
● Detail-Oriented: Precision in managing budgets, bidding, and reporting.
● Problem Solver: Strong troubleshooting skills with the ability to find and implement solutions to improve performance.
● Team Player: Collaborative mindset and the ability to work cross-functionally with diverse teams.
Why should you work with us?
● Work in an established company with exceptional growth
● Highly interesting work environment with fast pace and fun atmosphere
● You’ll have a real impact on the team’s performance! If you have the potential, we will
do everything to help you to achieve the highest level of personal and
professional development.
● Amazingly friendly team.
What we offer?
• Competitive salary
• Full-time contract with Казуалино ЕАД
• Performance evaluation & salary review
• 20 days paid annual leave
• Additional health insurance – fully covered by the company
• Company-sponsored Sports card
• Professional development, supportive company culture, and challenging projects
• Team building events and office parties
• Free coffee available always
• State-of-the-art modern office
• Positive working environment and chill-out zone (PS5, foosball and lazy chairs)
In case you fit the profile and have an interest in this position, please submit your resume and professional portfolio.
